Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611
  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Making Numbers Count: The Art and Science of Communicating Numbers

Making Numbers Count: The Art and Science of Communicating Numbers

Heath, Chip
Starr, Karla

Hardcover

Business General

Publisher Price: $24.00

ISBN10: 1982165448
ISBN13: 9781982165444
Publisher: Gallery Books
Published: Jan 11 2022
Pages: 208
Weight: 0.85
Height: 1.00 Width: 5.70 Depth: 8.50
Language: English
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data--from bestselling business author Chip Heath.

How much bigger is a billion than a million?

Well, a million seconds is twelve days. A billion seconds is...thirty-two years.

Understanding numbers is essential--but humans aren't built to understand them. Until very recently, most languages had no words for numbers greater than five--anything from six to infinity was known as lots. While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?

Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say Wow, now I get it!

You will learn principles such as:

-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.

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