Sign-In
Cart
Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff
Paperback
Publisher Price: $15.95
ISBN13: 9780976004325
Publisher: That Network
Published: Dec 9 2019
Pages: 170
Weight: 0.52
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Only 19% of first-time donors give a second gift. This statistic shows us we have a significant problem in the nonprofit industry.
Can you imagine if a major corporation only had 1 in 5 customers return for additional purchases? If a retail store chain lost over 80% of its new customers? If a restaurant only had 19% of customers come back a second time? None of them would stay in business. No one would accept that number. And we shouldn't either.
Jeremy Reis spent two years researching and testing to identify the six attributes of a Magnetic Nonprofit. A Magnetic Nonprofit is one that attracts the right people to become supporters and volunteers. In this book, you'll learn how your nonprofit organization can become magnetic.
You'll be guided through these six attributes of becoming a Magnetic Nonprofit:
- Transparency: Openly sharing information
- Thankful: Shows gratitude
- Tenured: Longevity of an organization or ability to project expertise
- Timely: How quickly a nonprofit responds to an external situation or communications with donors and volunteers
- Testimony: An affinity to a cause because of a personal experience or experience of someone closely connected to the donor
- Tribe: People in your circle of support
These six characteristics apply not only to donors but also to employees and volunteers. When these six characteristics are perfectly aligned, your organization could enter into a supporter's top three organizations. The top three organizations are the ones that come to mind first when someone wants to support a cause with resources such as time, money, or even working for the organization.
Jeremy Reis has over a decade of nonprofit marketing and fundraising experience, including serving as the Senior Director of Marketing at Food for the Hungry (FH), an international relief and development organization. In the last five years, FH has almost tripled their private income and the number of active donors has grown significantly. In fact, at the time of publication, the organization has over 110,000 active monthly donors with an 83% multi-year donor retention rate.
What People Are Saying
In my 45 years of nonprofit development work, this is one of the best books I've found on attracting donors--and accomplishing the even harder mission of retaining donors. You'll find stories and inspiring content that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you'll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve.
-- Mike King, President/CEO, Youthfront
Jeremy takes you on a journey inside a $140 million nonprofit that proves that the Magnetic Nonprofit system actually works.
-- Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After
Jeremy shares game-changing truths, concepts and advice for everyone who wants to do a better job being sticky when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book!
-- David Evans, President, LifeNet International
Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention.
-- Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence
Also in
Business General
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Patterson, Kerry
Switzler, Al
Grenny, Joseph
Paperback
The Pig and I: The Tale of Our Relationship with a Beast We Eat
Endresen, Kristoffer Hattleland
Hardcover
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
Quiet Girls Can Run the World: Owning Your Power When You're Not the Alpha in the Room
Holman, Rebecca
Paperback
Inclusive Conversations: Fostering Equity, Empathy, and Belonging Across Differences
Winters, Mary-Frances
Paperback
Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life
Brown, Carolyn M.
Gadsden-Williams, Michelle
Paperback
The Token: Common Sense Ideas for Increasing Diversity in Your Organization
Farmer, Crystal Byrd
Paperback
Paris Chic & Trendy: Designers' Studios, Hip Boutiques, Vintage Shops
Ribes-Tiphaine, Adrienne
Paperback
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking about
Robbins, Sawyer
Robbins, Mel
Hardcover
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
The Risk Worth Taking: A Story of Breaking Free and Trading for a Life You Love
Ijeoma, Teri
Hardcover
Hbr's 10 Must Reads on Managing Yourself, Updated and Expanded (Featuring How Will You Measure Your Life? by Clayton M. Christensen)
Gallo, Amy
Review, Harvard Business
Drucker, Peter F.
Paperback
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
The Retire Sooner Method: The 5 Secrets Behind America's Happiest (and Unhappiest) Retirees
Moss, Wes
Hardcover
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Duckworth, Angela L.
Review, Harvard Business
Gervais, Michael
Paperback
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement
Cox, Jeff
Goldratt, Eliyahu M.
Paperback
How to Be a Rich Old Lady: Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Holden, Amanda
Hardcover
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
Crucial Conversations: Tools for Talking When Stakes Are High
Grenny, Joseph
McMillan, Ron
Patterson, Kerry
Paperback
How We Could: The Framework to Lead Without Drama, Build Alignment, and Call Teams to Greatness
Dorr, Alex
Hardcover
Money Unlocked: How to Make It, Keep It and Multiply It: The New York Times Bestseller
Lee, John
Paperback
Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results
Kriegel, Jessica
Terry, Joe
Hardcover
The Everywhere Millionaire: Who Is Really Rich in America and How They Got There
Zwick, Eric
Zidar, Owen
Hardcover
The Freedom-Based Business Method: Reset, Systemize, and Realign Your Business to Live a Life of Harmony
Ellis, Natalie
Hardcover
Hbr's 10 Must Reads on Leadership, Updated and Expanded (Featuring Begin with Trust by Frances X. Frei and Anne Morriss)
Ibarra, Herminia
Review, Harvard Business
Edmondson, Amy C.
Paperback
The Courage to Commit: Embrace the Radical Power of Sticking with Something
Johnson, Shawn
East, Andrew
Hardcover
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Johnson, Spencer
Hardcover
The Infinity Machine: Demis Hassabis, Deepmind, and the Quest for Superintelligence
Mallaby, Sebastian
Hardcover
A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management
Project Management Institute
Paperback
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Stanley, Thomas J., PH. D.
Danko, William D., PH. D.
Paperback
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Fitzpatrick, Rob
Paperback
7-Figure Educator: Turn Your Experience as an Educator Into Income, Impact, and Freedom
Jordan-Thomas, Erica
Paperback
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Bouwer, Tom
Wickman, Gino
Hardcover
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
Conversation: How to Connect with Anyone & Make Every Interaction Count
Van Edwards, Vanessa
Hardcover
I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)
Sethi, Ramit
Paperback
Confidence (HBR Emotional Intelligence Series)
Review, Harvard Business
Kanter, Rosabeth Moss
Chamorro-Premuzic, Tomas
Paperback
Never Split the Difference: Negotiating as If Your Life Depended on It
Raz, Tahl
Voss, Chris
Hardcover
The Overthinker's Guide to Making Decisions: How to Make Decisions Without Losing Your Mind
Nguyen, Joseph
Hardcover
Stop Asking for Referrals: Build a Magnetic Business Through Intentional Care & Real Relationships
McNally, Flor de Maria
Paperback
Twenty Minutes Is the New Hour: The Ambitious Woman's Guide to Doing Less and Achieving More
Hauser, Fran
Hardcover
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
The Eureka Machine: Why AI Is the Key to Unlocking a New Era of Scientific Discoveries
Socher, Richard
Hardcover
Influence and Persuasion (HBR Emotional Intelligence Series)
Review, Harvard Business
Morgan, Nick
Cialdini, Robert B.
Paperback
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
Mindful Listening (HBR Emotional Intelligence Series)
Hougaard, Rasmus
Zenger, Jack
Review, Harvard Business
Paperback
Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence
Becker, Scott
Hardcover
A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection
Epley, Nicholas
Hardcover
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
Getting to Yes: Negotiating Agreement Without Giving in
Patton, Bruce
Fisher, Roger
Ury, William
Paperback
Crucial Accountability: Proven Skills to Build Trust, Address Disappointment, and Get Results, Third Edition
Patterson, Kerry
Grenny, Joseph
Hale, Justin
Hardcover
Money to Burn: The Unvarnished Truth about Leon Black, Apollo, and the Rise of a New Wall Street
Cohan, William D.
Hardcover
No Experience Necessary: Why Betting on Yourself in Your Twenties Is the Best Decision You'll Ever Make
Harary, Ronnen
Hardcover
Power and Impact (HBR Emotional Intelligence Series)
Review, Harvard Business
Cable, Dan
Bregman, Peter
Paperback
Take It Personal: How to Succeed by Building Relationships and Playing the Long Game
Grutman, David
Hardcover
The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and Spacex
McNeill, Jon
Hardcover
The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
Stulberg, Brad
Hardcover
Mindfulness (HBR Emotional Intelligence Series)
Review, Harvard Business
Langer, Ellen
Goleman, Daniel
Paperback
Happiness (HBR Emotional Intelligence Series)
McKee, Annie
Gilbert, Daniel
Review, Harvard Business
Paperback
Hbr's 10 Must Reads on Strategy, Updated and Expanded (Featuring the Five Competitive Forces That Shape Strategy by Michael E. Porter)
Kim, W. Chan
Review, Harvard Business
Porter, Michael E.
Paperback
From Operator to Owner: The Entrepreneur's Guide to Running a Business That Doesn't Run You
Landry, Liz
Hardcover
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
The Phoenix Project: A Novel about It, Devops, and Helping Your Business Win
Behr, Kevin
Spafford, George
Kim, Gene
Paperback
The AI Con: How to Fight Big Tech's Hype and Create the Future We Want
Bender, Emily M.
Hanna, Alex
Hardcover