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Leisure Travel: Making It a Growth Market...Again!
Hardcover
Business GeneralEconomicsTravel Writing
ISBN13: 9780471529521
Publisher: Houghton Mifflin
Published: Jun 4 1991
Pages: 256
Weight: 1.20
Height: 0.90 Width: 6.41 Depth: 9.30
Language: English
The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.
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