Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Label Writing and Planning: A Guide to Good Customer Communication

Label Writing and Planning: A Guide to Good Customer Communication

Holkham, Tony

Hardcover

Technology & Engineering

ISBN10: 075140361X
ISBN13: 9780751403619
Publisher: Springer Nature
Published: Jun 30 1996
Pages: 220
Weight: 1.12
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

1 different editions

Also available

Also in

Technology & Engineering

View All