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La marque - 3e éd.
Paperback
Series: Les Topos
ISBN13: 9782100743148
Publisher: Dunod
Published: Sep 7 2016
Pages: 132
Weight: 0.27
Height: 0.27 Width: 5.12 Depth: 7.09
Language: French
Le caractère complexe de la marque et ses différentes problématiques sont abordés dans cet ouvrage, de façon claire et pragmatique.
Illustrée de nombreux exemples, cette nouvelle édition accorde une large place aux évolutions récentes du management de la marque: référencement en ligne, fidélité et engagement à la marque, brand content, intéraction avec les consommateurs, co-branding...
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