Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Loyalty as a Competitive Advantage in the Airline Industry

Loyalty as a Competitive Advantage in the Airline Industry

Daif Rehab

Paperback

Business General

ISBN10: 3659500992
ISBN13: 9783659500992
Publisher: Lap Lambert Academic Pub
Published: Feb 2 2015
Pages: 236
Weight: 0.77
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
This mixed methods research study explores assuring travellers' loyalty as a competitive advantage and develops a model of success factors of airlines loyalty programmes. The main issue identified with regards to travellers' loyalty is frequent flyer programmes (FFPs). FFPs are loyalty programmes offered by many airlines. Typically, airline customers enrolled in the programme accumulate frequent flyer miles corresponding to the distance flown on that airline or its partners. To achieve the research aim, two main issues were identified i.e. DEEPLIST factors (Demographic, Economic, Ecological, Political, Legal, Informational, Social and Technological) and Theory of Planned Behaviour (TPB). The literature review cultivates the development of a conceptual framework which is used as a tool to structure the results. This led to the development of an initial model of assuring travellers' loyalty. The final model was refined in the light of the way academics, experts and travellers approach FFP issues.

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