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Loose Leaf for Advertising and Promotion
Paperback
ISBN13: 9781264075065
Publisher: McGraw-Hill Companies
Published: Feb 4 2020
Pages: 848
Weight: 3.25
Height: 1.10 Width: 10.63 Depth: 8.50
Language: English
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
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