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Lifestyle Entrepreneurship in Tourism: Innovations, Sustainability, and Marketing Practices

Lifestyle Entrepreneurship in Tourism: Innovations, Sustainability, and Marketing Practices

Paperback

Series: SpringerBriefs in Business

Business GeneralManagement

ISBN10: 3031893905
ISBN13: 9783031893902
Publisher: Springer
Published: Apr 17 2025
Pages: 101
Weight: 0.38
Height: 0.24 Width: 6.14 Depth: 9.21
Language: English
This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success.

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Business General