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612-822-4611
Will Burtin and the Display of Visual Knowledge

Will Burtin and the Display of Visual Knowledge

Paperback

Series: Graphic Design Archives Chapbook

General DesignGraphic Design

ISBN10: 1933360364
ISBN13: 9781933360362
Publisher: RIT Cary Graphic Arts Press
Published: Jan 1 2008
Pages: 40
Weight: 0.23
Height: 0.11 Width: 5.13 Depth: 4.22
Language: English
This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process. R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.

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Remington, R. Roger

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General Design