Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lean Startup Branding: A Step-by-Step Marketing Guide to Creating a Memorable Brand

Lean Startup Branding: A Step-by-Step Marketing Guide to Creating a Memorable Brand

Cafesin, J.

Paperback

Series: Step 2, Book 2

Business General

ISBN10: 1732543119
ISBN13: 9781732543119
Publisher: Lightning Source Inc
Published: Feb 20 2019
Pages: 236
Weight: 1.23
Height: 0.50 Width: 8.50 Depth: 11.00
Language: English
Branding is the marriage of marketing and design, applied to build awareness of your products and company, and ultimately SELL your offerings.

Lean Startup BRANDING (LSB) Workbook 2 is the first business marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company.

Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. Way beyond marketing theory or branding stories, LSB takes you step-by-step through the branding and marketing of your new offering and venture.

Through text, slides, challenges, and projects, LSB Workbook 2 empowers entrepreneurs and CEOs with the knowledge to create memorable brands for their offerings, and business. Utilizing lean resources you'll learn to create and produce corporate and product identity packages. You'll examine the fundamental principles of effective design, and learn to produce professional-quality, multichannel print, video, and digital marketing and branding campaigns that generate the greatest traction (views), conversion rates (clicks; try; buy; subscribe), and customer retention.

  • Learn how to create a brand for your offerings and startup. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup's voice with taglines that tout your offering, and campaign's unique value.
  • Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns across various media.
  • Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.
  • Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns.
  • Review SEO (search engine optimization) techniques and best practices.
  • Explore online technology, and how to increase engagement and SALES with your digital marketing efforts.
  • Projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings and promote your business.

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