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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations
Hardcover
Series: India Studies in Business and Economics
Business GeneralManagementGeneral Science
ISBN13: 9783319463902
Publisher: Springer
Published: Dec 15 2016
Pages: 254
Weight: 1.22
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
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