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Lead Change with Story: How Storytelling Drives Successful Transformation
Paperback
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ISBN13: 9789920865821
Publisher: Hamzaoui Abderrazak
Pages: 242
Weight: 0.72
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
Drawing on decades of research in management science, the sociology of power, and the psychology of collective narratives, the author offers a new lens on change: not as a sequence of measures, but as a process of building shared meaning.
- create a legitimate sense of urgency without resorting to pressure or fear,
- build a modern form of 'assabiyyah-grounded in trust, loyalty, accountability, and purpose,
- align vision, strategy, and frontline execution,
- reduce resistance by transforming it into a sense of belonging,
- mobilize the symbolic and social capital of organizations,
- secure the post-success phase and embed reforms sustainably into everyday practice.
This book is for those who lead change and understand that without a shared narrative, no transformation endures.
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