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The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds
Hardcover
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ISBN13: 9781260440195
Publisher: Mcgraw Hill Book Co
Published: Nov 5 2018
Pages: 288
Weight: 0.80
Height: 1.00 Width: 5.40 Depth: 8.20
Language: English
How?
By following these laws:
-The Protagonist Laws: Know Who You Are-The Strategy Laws: Understand Your Goals-The Discovery Laws: Find Your Story-The Story-Making Laws: Craft Your Story-The Channel Laws: Share Your Story-The Laws of Engagement: Engage with Your Communities
Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty.
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