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Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook
Paperback
Publisher Price: $14.95
ISBN13: 9781968615024
Publisher: Axonal.AI LLC
Published: Jul 29 2025
Pages: 254
Weight: 0.76
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.
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