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Kickstarter Success: A Tactical Guide to Crowdfunding
Paperback
ISBN13: 9780648301318
Publisher: Andrew Hagen
Published: May 12 2018
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
HOW I RAISED OVER $1,000,000 ON KICKSTARTER, BUILT A $10M+ PRODUCT BUSINESS, AND TOOK IT ALL THE WAY TO THE AUSTRALIAN STOCK EXCHANGE (CYQ: ASX).
Most Kickstarter campaigns fail. Roughly 81% of them, in fact. In hardware - the toughest category - it's even worse.This book is the playbook I used to hit a 100% success rate across three campaigns, raise over $1,000,000, build a global product business doing more than $10M in sales, and list it on the main board of the Australian Securities Exchange.
Founders and creators planning a Kickstarter, Indiegogo, or any crowdfunding launch. First-timers who want to skip the painful lessons. Repeat creators who want a sharper edge. WHAT YOU'LL LEARN
- How to build the audience BEFORE you launch (the part that decides whether you fund or fail)
- How to get media coverage from the outlets your backers actually read
- How to manufacture in China without getting burned on terms, tooling, or quality
- How to navigate international shipping and logistics for backers around the world
- How to price, package, and position for retail vs Amazon vs direct-to-consumer
- The 'bits and bobs' nobody tells you - approvals, copycats, press packs, payment terms
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