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Key Concepts in Starting a Business

Key Concepts in Starting a Business

Paperback

Business GeneralManagement

Publisher Price: $13.95

ISBN10: 0595402623
ISBN13: 9780595402625
Publisher: Authorhouse
Published: Jan 19 2007
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
A new business faces numerous problems. They include marketing and sales, capital, forming business units, accounting, inflation, interest rate, taxes, and tons of files.

In this book, marketing is compared to imaging, consisting of film, aperture, and subject. The film is analogous to the product. A camera's aperture is the organization of the business. The subject represents customers. How a business captures a customer depends on its value and support systems and the apathy of customers.

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Business General