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Key Concepts in Marketing

Key Concepts in Marketing

Paperback

Series: Key Concepts

Business GeneralManagementTest Prep

Currently unavailable to order

ISBN10: 140391527X
ISBN13: 9781403915276
Publisher: Bloomsbury Publishing PLC
Published: Feb 27 2004
Pages: 310
Weight: 0.88
Height: 0.68 Width: 5.64 Depth: 8.48
Language: English
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

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Business General