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Joy: Using Strategic Communication to Improve Well-Being and Organizational Success
Hardcover
Series: Advances in Public Relations and Communication Management, Book 5
ISBN13: 9781800432413
Publisher: Emerald Pub Ltd
Published: Nov 26 2020
Pages: 256
Weight: 1.25
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people.
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