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Japanese Global Strategy: Overseas Operations and Global Marketing

Japanese Global Strategy: Overseas Operations and Global Marketing

Hardcover

Business GeneralEconomicsManagement

ISBN10: 113749736X
ISBN13: 9781137497369
Publisher: Palgrave MacMillan
Published: Jan 10 2019
Pages: 184
Weight: 0.87
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
1. Introduction.- 2. The Process of 'Monozukuri' in Global Business Environments.- 3. Hybrid Theory and Japanese Global Management.- 4. Case Studies on Japanese MNEs: Global Strategy.- 5. Prospective Global Markets.- 6. Golden Rules in Global Corporate Strategy.

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