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A Japanese Advertising Agency: An Anthropology of Media and Markets

A Japanese Advertising Agency: An Anthropology of Media and Markets

Paperback

Series: Consumasian

Business GeneralGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 0700705031
ISBN13: 9780700705030
Publisher: Routledge
Published: Jul 4 1996
Pages: 350
Weight: 0.90
Height: 0.73 Width: 5.50 Depth: 8.50
Language: English
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

Also from

Moeran, Brian

Also in

Business General