Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
It's Still Your Song: Book 4 Making The Call - How to evaluate, commit and back yourself when it matters

It's Still Your Song: Book 4 Making The Call - How to evaluate, commit and back yourself when it matters

Borrill, Jon

Paperback

Series: It's Still Your Song, Book 4

Business GeneralGeneral Education

ISBN13: 9798257875960
Publisher: Independently Published
Published: Apr 18 2026
Pages: 86
Weight: 0.28
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
BOOK 4 - Making the Call How To Evaluate, Commit and Back Yourself When It Matters

This is a business book about thinking clearly in a world being transformed by AI. The title is a metaphor - but it's still your song that counts.

Something has changed. You know what you have. You have your options. Now you have to decide.

And deciding - when it genuinely matters - is one of the hardest things a person does. The left brain wants more data. The right brain wants more time. Both are frequently wrong about what they need. Most people either decide too slowly, hedge when they should commit, or back down when the path forward is clear but uncomfortable.

This book is for those who want to make better decisions and back them with confidence.

In Making the Call, Jon Borrill draws on a career defined by high-stakes decisions - building businesses across multiple continents, researching Black Swan theory at postgraduate level, and learning through hard experience what separates good judgment from wishful thinking.

This is not a theory of decision making. It is a practical framework for making the call when it matters.

Inside, you'll discover:

  • Why good decisions rarely feel certain - and why that's fine
  • How to weigh what you know against what you don't
  • Why left brain and right brain thinking both have a role - and when each should lead
  • How to recognise when you have enough information to act
  • How to commit fully and hold your nerve when it counts
At its core, this book introduces a simple but powerful idea:

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