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Introduction à la gestion - 3e édition
Paperback
Series: Management Sup
ISBN13: 9782100587476
Publisher: Dunod
Published: Jan 23 2013
Pages: 464
Weight: 1.62
Height: 0.94 Width: 6.69 Depth: 9.61
Language: French
fondamentaux de la gestion. Les notions essentielles sont exposées: gestion, environnement, marché et stratégie. Elles sont regroupées autour de cinq grands thèmes:
- Répondre à la demande (cible, politiques de produit, de prix...).
- Se positionner et se développer (avantage concurrentiel, spécialisation ou diversification, intégration ou impartition...).
- Se procurer des ressources et des moyens (investissement, financement, recrutement du personnel, statut juridique...).
- Organiser les ressources et les moyens (structure organisationnelle, système d'information, production...).
- Contrôler les performances (coûts réels et prévisionnels, rentabilité, contrôle de gestion...).
Simple, pédagogique et illustrée de nombreux exemples, cette 3e édition entièrement actualisée est complétée par de nombreux cas d'application.
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