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Internet Retail Operations: Integrating Theory and Practice for Managers
Hardcover
Series: Supply Chain Integration Modeling, Optimization and Applicat, Book 5
ISBN13: 9781439800911
Publisher: Crc Pr Inc
Published: Jul 19 2011
Pages: 268
Weight: 1.10
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
The rise of the Internet as the first choice for retail shoppers presents new challenges for retailers and suppliers. This book details how information technology evolved to play such a role in retail supply chain networks, how this has impacted supply chain networks, and how this has changed service operations. The first part of the text addresses information technology in relation to service and retail industries. The second part covers how the new supply chain dynamics impacts traditional service and retail delivery, the costs involved, the impacts on customer service, and customer expectations. The third part presents case studies of how different retailers meet challenges.
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