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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

Hardcover

Business GeneralManagement

ISBN10: 1137488948
ISBN13: 9781137488947
Publisher: Springer Nature
Published: Feb 10 2015
Pages: 287
Weight: 1.08
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Business General