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International Hospitality Management
Hardcover
ISBN13: 9781138780972
Publisher: Routledge
Published: Feb 1 2027
Pages: 392
Language: English
International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization
- New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.
- New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.
- Updated and new international case studies throughout
- New companion website with student and lecturer resources including: Power point slides, web links & video links, case study archive, review questions
This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.
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