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International Hospitality Management
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781138128866
Publisher: Routledge
Published: Oct 1 2015
Pages: 394
Weight: 2.26
Height: 0.88 Width: 8.00 Depth: 10.00
Language: English
For advanced undergraduate and postgraduate courses in Hospitality Management
With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the hospitality and tourism industries. It provides a cultural context throughout, including cultural recognition and respect, and developing practices. Case studies include Marriott, Hilton, Intercontinental, McDonald's and Starbucks.
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