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Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior

Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior

Hardcover

Business GeneralManagement

ISBN10: 1613504500
ISBN13: 9781613504505
Publisher: Igi Global Scientific Publishing
Published: Dec 31 2011
Pages: 418
Weight: 2.75
Height: 1.30 Width: 8.70 Depth: 11.10
Language: English
Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.

Also from

Thatcher, Barry

Also in

Business General