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Intellectual Property Rights Management: Rookies, Dealers and Strategists

Intellectual Property Rights Management: Rookies, Dealers and Strategists

Hardcover

Business GeneralManagementGeneral Law

ISBN10: 1137469528
ISBN13: 9781137469526
Publisher: Springer Nature
Published: Feb 27 2015
Pages: 195
Weight: 0.88
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

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Business General