Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail

Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail

Winkelmann, Axel

Paperback

Series: Advances in Information Systems and Management Science, Book 28

Business GeneralGeneral Computers

Currently unavailable to order

ISBN10: 3832513477
ISBN13: 9783832513474
Publisher: Logos Verlag Berlin
Published: Oct 20 2006
Pages: 270
Weight: 1.20
Height: 0.64 Width: 6.70 Depth: 9.38
Language: English
Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.

Also in

Business General

View All