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Intangible Assets

Intangible Assets

Hardcover

Series: Oxford Management Readers

AccountingBusiness GeneralInvesting & Finance

ISBN10: 0199256934
ISBN13: 9780199256938
Publisher: Oxford University Press
Published: Apr 10 2003
Pages: 454
Weight: 2.03
Height: 1.38 Width: 6.62 Depth: 9.46
Language: English
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

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Business General