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Innovation and New Product Planning
Hardcover
ISBN13: 9780367457884
Publisher: Routledge
Published: Dec 29 2020
Pages: 260
Weight: 0.90
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.
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