Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovation Diffusion Process: A Case Study: Automotive Supplier Industry

Innovation Diffusion Process: A Case Study: Automotive Supplier Industry

Uzpeder Ph. D., Ibrahim

Paperback

Business General

ISBN10: 1099592135
ISBN13: 9781099592133
Publisher: Independently Published
Published: May 22 2019
Pages: 254
Weight: 1.31
Height: 0.53 Width: 8.50 Depth: 11.00
Language: English
The prime objective of this book is to explore mechanisms for the diffusion of industrial innovations within industries. Technological change is the main factor of economic growth, and innovation diffusion, a major research area in technological change, is presented in a framework by synthesizing innovation diffusion literature from marketing, management, and economics. Understanding structures and forces driving the processes of innovation and diffusion require complex models. In this study, an industrial innovation or new technology is both a product innovation from the aspect of supplier firm and a process innovation from the perspective of buyer firms who adopt and use it in their processes. Often well-intentioned efforts to solve pressing organizational problems such as technological change cause unanticipated side effects which are termed as counterintuitive behavior of social systems. System dynamics provides the use of feedback loops with mutual or recursive causality when studying complex systems.

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