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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovation: A Very Short Introduction

Innovation: A Very Short Introduction

Paperback

Series: Very Short Introductions

Technology & Engineering

Publisher Price: $12.99

ISBN10: 0198825048
ISBN13: 9780198825043
Publisher: Oxford University Press
Published: Nov 1 2018
Pages: 176
Weight: 0.20
Height: 0.30 Width: 4.60 Depth: 6.80
Language: English
What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From airplanes to television to penicillin, and from radios to frozen food to digital money, the fruits of innovation surround us.

Innovation: A Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy.

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Technology & Engineering