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612-822-4611
Influencer: The Science Behind Swaying Others

Influencer: The Science Behind Swaying Others

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0367468492
ISBN13: 9780367468491
Publisher: Routledge
Published: Dec 30 2020
Pages: 118
Weight: 0.75
Height: 0.40 Width: 6.00 Depth: 8.80
Language: English
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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