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Implementing SAP(R) CRM: The Guide for Business and Technology Managers
Paperback
Business GeneralDatabasesGeneral Computers
ISBN13: 9780367378059
Publisher: Auerbach Publications
Published: Nov 4 2019
Pages: 516
Weight: 2.05
Height: 1.20 Width: 6.90 Depth: 9.90
Language: English
This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
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