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Up App Selling: Fidelizza e acquisisci nuovi clienti con le APP
Paperback
ISBN13: 9781797436258
Publisher: Independently Published
Published: Feb 18 2019
Pages: 332
Weight: 0.98
Height: 0.69 Width: 5.98 Depth: 9.02
Language: Italian
Questo libro è dedicato a te, commerciante o imprenditore, a te che stai cercando strategie testate che portino aumenti di fatturato, ti facciano guadagnare di più e ti permettano di battere la concorrenza che oggi è sempre più agguerrita. Ma anche a chi come te è esperto di marketing, o vuole diventarlo, e intende distinguersi dalla concorrenza padroneggiando il potentissimo settore del Mobile Marketing.
I professionisti che si occupano di Mobile Marketing si contano sulle dita di una mano... E tutto questo grazie ai cosiddetti guru del marketing... Che non sapendo come utilizzare le applicazioni, hanno sempre detto che non funzionano. Le loro credenze sbagliate e infondate sono state, e sono tuttora, la mia fortuna.
Sono sicuro che il titolo di questo libro ha attirato la tua attenzione, le APP e i cellulari fanno parte della vita di tutti, anche della tua, ma scommetto non avresti immaginato che le APP sono alla tua portata, e che stare sul cellulare delle persone è oggi possibile anche per chi, come te, non è una multinazionale.
L'AUTORE
Oscar Dalvit è nato nel 1978 a Bolzano, ma vive da ormai 15 anni nella splendida Santarcangelo di Romagna assieme all'adorabile moglie Miriam e ai due figli, Michelle e Brando Alberto. Conclude la scuola di ragioneria frequentando nell'ultimo anno le scuole serali, in quanto già all'età di 19 anni apre la propria partita iva come commerciante online.
Appassionato di informatica dall'età di 11 anni, dal sottoscala di casa fonda nel 1998 un sito di ecommerce videogames e nel giro di 10 anni crea un'azienda da 15 dipendenti e 8 milioni di fatturato vendendo in tutto il mondo. Nel 2011 viene spazzata via da Amazon. Dopo qualche anno la rivincita, nel 2015 fonda Migastone creando centinaia di APP ad attività commerciali, insegnando a competere con i grandi e a dominare il dispositivo più usato al mondo, il cellulare.
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