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Start-up per tutti: (con simulatore gratuito)
Paperback
Publisher: Independently Published
Published: Apr 16 2023
Pages: 142
Weight: 0.48
Height: 0.33 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro è stato pensato per:
- chi si avvicina per la prima volta all'imprenditoria
- chi ha una visione parziale dell'argomento
- chi sta pensando di intraprendere un'impresa (start-up)
L'obiettivo è quello di fornire gli strumenti di base per poter inquadrare le problematiche legate alla gestione aziendale in modo semplice e chiaro.
Il libro è abbinabile all'utilizzo del simulatore aziendale gratuito Bacu.me che consente ai lettori di mettere in pratica i concetti acquisiti.
Indice del libro
INTRODUZIONE
1. START UP
- La regola delle 10.000 ore
- Perchè creare una start-up?
- Le maggiori cause di insuccesso
- I settori con più start-up
- Le aziende Unicorno
- Le fasi di costituzione di una start-up
- Le diverse forme societarie in Italia
- La differenza fra società di capitale e di persone
- Il Business Plan
- L'analisi strategica SWOT
- Dimensionamento aziendale
- Le fonti di finanziamento
- Family, Friends and Fools (Famiglia, amici e folli)
- Come definire un obiettivo SMART
- La locazione di un immobile
2. FORNITORI E PRODUZIONE
- Gli elementi di una fattura
- I documenti di trasporto
- La gestione delle scorte
- JIT
- Import ed export
- ProduttivitÃ
- Esternalizzazione della produzione
- 3PL
3. MARKETING
- Le leve di mercato (Marketing mix)
- AIDA
- Canali promozionali
- Guerrilla marketing
- Sostenibilità ambientale
- Reputazione aziendale
- Coinvolgimento nella comunitÃ
4. VENDITE
- Il processo di vendita
- La profilazione dei clienti
- I canali di vendita
- Conto vendita
- Gestione dei resi
5. ORGANIZZAZIONE E RISORSE UMANE
- I modelli manageriali
- Le tipologie di leader
- La costituzione del gruppo di lavoro
- La selezione del personale
- La soddisfazione del personale
- I benefit aziendali più comuni
- La gestione del conflitto
- La sicurezza sul posto di lavoro
6. CONTROLLO DI GESTIONE E BILANCIO
- Il fatturato è vanità . Il profitto è salute. La cassa è realtà !
- Voci economiche vs. voci finanziarie
- Beni durevoli
- Flusso di cassa (Cash flow)
- Anticipo fatture (Factoring)
- Controllo di gestione
- Analisi ABC
- Il bilancio
- Gli indici di bilancio
- Gli studi di settore
- La riclassificazione del bilancio
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