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Marketing: Scopri tutte le strategie di comunicazione e brand positioning. La guida completa al web marketing e al copywriting persuasivo.
Paperback
Publisher: Independently Published
Published: Mar 2 2021
Pages: 214
Weight: 0.48
Height: 0.45 Width: 5.00 Depth: 7.99
Language: Italian
Dai vita ad una strategia di marketing vincente e impara a scrivere email per vendere e persuadere il cliente!
Vorresti sapere quali sono le regole da rispettare per dare vita ad un business digitale vincente?
Come posso far risultare primo il mio sito nelle ricerche di Google?
Ti piacerebbe sapere quali sono le parole esatte da inserire in un testo per attirare immediatamente l'attenzione del lettore?
Il marketing digitale è un settore sempre più in piena espansione, è infatti diventato il motore vincente per creare un rapporto sempre più stretto e per fidelizzare i propri clienti.
Grazie a questa raccolta scoprirai tecniche, azioni, comportamenti e strategie per ottimizzare il tuo progetto di business e dare vita a una campagna di marketing digitale vincente e di successo. Capitolo dopo capitolo vengono analizzati tutti gli aspetti del web marketing e di Google, scoprirai quali sono le parole chiave più importanti, i programmi più utilizzati dagli esperti di marketing online e imparerai tecniche e strategie in modo da attirare pubblico all'interno del tuo sito e convertirlo in cliente. Tutto questo associato alla scrittura persuasiva per scrivere testi ed email, indispensabili per valorizzare il prodotto venduto. Il lettore viene infatti accompagnato in un percorso che gli permetterà di acquisire le giuste competenze per captare l'attenzione del cliente e saper focalizzare gli obiettivi da raggiungere. Alla fine della lettura avrai tutte le nozioni necessarie per ottenere traffico e clienti senza l'aiuto dei social network.
Ecco che cosa otterrai da questa raccolta:
- I passaggi per pianificare un progetto di business digitale
- Gli step per creare una strategia di marketing vincente
- Come identificare le tattiche e i canali da utilizzare per raggiungere visitatori
- Il metodo per essere primi nelle ricerche di Google
- Come funziona il programma SemRush e Google Analytics per SEO
- I passaggi per migliorare i risultati di una campagna digitale basata su pagine di atterraggio
- Cos'è e come funziona Google Discover in ottica SEO
- Le fasi della scrittura persuasiva e come aumentare la persuasione
- I fattori che influenzano il grado di persuasione
- I sei principi su cui si basa la persuasione
- I sette bias cognitivi utili per influenzare l'interlocutore
- Gli step per essere persuasivi e come influenzare le decisioni degli altri
- Le tecniche da seguire per scrivere un testo persuasivo
- Le regole da seguire per un sito web persuasivo
- Come scrivere un email persuasiva
- Call to action e Hadline
- E molto di più!
Dare vita a un progetto di vendita online di successo senza utilizzare i social non è affatto semplice, è necessario pianificare ogni cosa, stabilire i tempi di azione e controllare ogni aspetto del progetto. Scopri subito come fare!
Scorri verso l'alto e fai clic su Acquista ora oggi!
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