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Marketing strategico: I tre pilastri dei business di successo
Paperback
Publisher: Independently Published
Published: Jan 31 2021
Pages: 198
Weight: 0.52
Height: 0.42 Width: 5.50 Depth: 8.50
Language: Italian
Questo libro è un introduzione a tutto ciò che riguarda il marketing strategico e i modelli di business.
Il mercato è cambiato, è un dato di fatto; ma troppe aziende non si adattano a questo cambiamento e si avvicinano sempre più ad un inevitabile destino: il fallimento.
Questo libro ha lo scopo di darti le competenze necessarie per sopravvivere allo spietato scenario che stiamo affrontando, pieno di concorrenti, lotta ai prezzi sempre più bassi, e difficoltà nel trovare clienti.
Il mio scopo è renderti in grado di:
1. impostare un modello di business che faccia crescere velocemente la tua attività,
2. individuare facilmente il blocco principale che ostacola la crescita di un qualsiasi business,
3. individuare il vero motivo che impedisce alla tua attività di esprimere il 100% del suo potenziale
Introduzione
◆ Capitolo 1: Cosa Vedremo In Questo Libro
Parte 1: Il Primo Pilastro Del Business:
◆ Capitolo 2: Il Vecchio Modello Di Business
◆ Capitolo 3: Il Modello Di Business Dell'improvvisato
◆ Capitolo 4: Il Nuovo Modello Di Business
◆ Capitolo 5: I Principali Errori Per Cui Non Trovi Clienti
◆ Capitolo 6: Come Creare Un Sistema Di Acquisizione Clienti Efficace
◆ Capitolo 7: Devi Avere Il Controllo
◆ Capitolo 8: Crea L'offerta Che Non Si Può Rifiutare
Parte 2: Il Secondo Pilastro Del Business:
◆ Capitolo 9: Due Numeri Indispensabili
◆ Capitolo 10: Diamo I Numeri!
◆ Capitolo 11: Il Terzo Numero: La Marginalità
◆ Capitolo 12: I Quattro Errori Che Frenano La Crescita Di Qualsiasi Business
◆ Capitolo 13: Come Accompagnare Il Cliente
◆ Capitolo 14: Un Modello Di Business Efficace
◆ Capitolo 15: Esercizio
Parte 3: Il Terzo Pilastro Del Business:
◆ Capitolo 16: L'importanza Del Post Vendita Per Far Crescere L'attività
◆ Capitolo 17: Come Prendersi Cura Del Cliente
◆ Capitolo 18: Un Caso Studio Reale
◆ Capitolo 19: Individuare Il Problema
◆ Capitolo 20: Il Passo Successivo
◆ Capitolo 21: Conclusione
Il libro contiene il caso studio di Matteo Tazzer, massaggiatore e titolare di Studio Pregio Massaggi, e di come è passato da un'entrata di 1.000 al mese a 12.000 in sei mesi, aprendo il suo secondo studio, dando lavoro a sei persone.
L'autore: Massimo Martinini, creatore del progetto Pillole di Business (R), consulente e direttore marketing del franchising Sushi Corner (R) (+3.000.000 di fatturato in 16 mesi dall'inizio della collaborazione), aiuta gli imprenditori a rendere profittevoli i propri business tramite strategie di marketing e rivisitazioni dei propri modelli di business.
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