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Demand Planning: Processi, Metodologie E Modelli Matematici Per La Gestione Della Domanda Commerciale
Paperback
Business GeneralTechnology & EngineeringGeneral Mathematics
ISBN13: 9788847008212
Publisher: Springer
Published: Jul 21 2008
Pages: 600
Weight: 2.50
Height: 1.20 Width: 6.10 Depth: 9.20
Language: Italian
Il libro analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione della domanda commerciale delle aziende, relativa ai prodotti ed ai servizi realizzati. Fattori competitivi quali la proliferazione della gamma di prodotti, l'introduzione continua di nuovi prodotti presso nuovi mercati o canali distributivi, il limitato ciclo di vita dei prodotti, la progettazione di attività promozionali rivolte a fidelizzare i clienti e ad accrescere la quota di mercato aziendale, indicano il processo di Demand Planning come cruciale e strategico per la competitività delle aziende. Il testo affronta la complessità inerente la progettazione, la gestione e la manutenzione di un sistema di Demand Planning, attraverso le fasi di conduzione dei processi ad esso afferenti.
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