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Introduction to Travel and Tourism: An International Approach
Paperback
ISBN13: 9780471288626
Publisher: John Wiley & Sons
Published: Mar 1 1989
Pages: 384
Weight: 1.79
Height: 0.86 Width: 7.73 Depth: 9.45
Language: English
The fundamentals of travel and the impacts of tourism throughout history and the world
Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
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