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Introduction to Globalization and Business: Relationships and Responsibilities
Paperback
Business GeneralGeneral Political Science
ISBN13: 9780761944966
Publisher: Sage Pubn
Published: Jul 1 2005
Pages: 536
Weight: 2.14
Height: 1.20 Width: 7.30 Depth: 9.06
Language: English
Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students to understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management.
Each chapter:
- opens with a short and current case which introduces the key concepts covered in that chapter
- provides an overview of chapter objectives to allow the student to navigate easily
- illustrates the chapter concepts with useful boxed examples
- concludes with a review of the key chapter concepts learnt
- provides a series of review and discussion questions
- offers ′Global Enterprise Project′ assignments for applying course concepts to the same company
- gives up-to-date references from many sources to direct student′s further reading.
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