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Introduction to Digital Economics: Foundations, Business Models and Case Studies

Introduction to Digital Economics: Foundations, Business Models and Case Studies

Hardcover

Series: Classroom Companion: Business

Business GeneralManagement

ISBN10: 3030782360
ISBN13: 9783030782368
Publisher: Springer Nature
Published: Aug 13 2021
Pages: 353
Weight: 1.53
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services--the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today's business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.

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Business General