Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Bacouel-Jentjens, Sabine
Arora, Anshu Saxena

Hardcover

Series: International Marketing and Management Research

Business GeneralMarketing

ISBN10: 3319338455
ISBN13: 9783319338453
Publisher: Palgrave MacMillan
Published: Oct 12 2016
Pages: 154
Weight: 0.73
Height: 0.60 Width: 6.13 Depth: 8.56
Language: English
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.

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