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International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands
Hardcover
ISBN13: 9781398623897
Publisher: Kogan Page
Published: Jan 27 2026
Pages: 328
Weight: 1.60
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English
Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.
International Fashion Marketing looks at how successful brands:- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.
1 different editions
Also available
International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands
Jones, Kamilla
Paperback
Also from
Jones, Kamilla
International Fashion Marketing: Strategic Management and Promotion for Global Fashion Brands
Jones, Kamilla
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