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International Cases in Tourism Management

International Cases in Tourism Management

Hardcover

Business GeneralManagement

ISBN10: 1138144495
ISBN13: 9781138144491
Publisher: Routledge
Published: Aug 1 2016
Pages: 410
Weight: 2.33
Height: 0.94 Width: 8.00 Depth: 10.00
Language: English
International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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Business General