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International Business: Economics and Anthropology, Theory and Method

International Business: Economics and Anthropology, Theory and Method

Hardcover

Series: Economics and Anthropology, Theory and Method

Business GeneralMarketingAnthropology

ISBN10: 0333687507
ISBN13: 9780333687505
Publisher: Springer Nature
Published: Apr 27 1998
Pages: 295
Weight: 1.21
Height: 0.88 Width: 5.50 Depth: 8.50
Language: English
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.

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Business General