Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Internationalization of the Yarra Valley Wine Industry Cluster

Internationalization of the Yarra Valley Wine Industry Cluster

Sedoglavich, Milan

Paperback

Business General

ISBN10: 3639167945
ISBN13: 9783639167948
Publisher: Blues Kids Of Amer
Published: Jun 14 2009
Pages: 180
Weight: 0.60
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
Within the Yarra Valley there are more than 80 wineries of different sizes and at different stages of internationalization. This research used grounded theory to identify ways in which wineries have approached their internationalization process. There is a significant emphasis placed on personal relationships and networks between wineries when entering foreign markets because they provide access to market knowledge. On the other hand cooperation among cluster firms plays very limited role in assisting wineries in foreign market expansion it has only been of benefit when it came to dealing with local issues. The cluster has played only a minor role if any when it came to internationalization of the cluster firms. There was a distinctive lack of active support and organization from the cluster with regard to the international expansion due to the lack of leadership and joint direction among cluster members.

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