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Intentional Marketing: A Practical Guide for Librarians
Paperback
Series: Practical Guides for Librarians, Book 51
ISBN13: 9781538108482
Publisher: Rowman & Littlefield Publishers
Published: Oct 15 2018
Pages: 188
Weight: 1.25
Height: 0.40 Width: 8.40 Depth: 10.90
Language: English
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
This book includes:This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
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