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612-822-4611
Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Paperback

Business GeneralTechnology & EngineeringGeneral Law

ISBN10: 110740746X
ISBN13: 9781107407466
Publisher: Cambridge
Published: Sep 13 2012
Pages: 186
Weight: 0.67
Height: 0.40 Width: 6.69 Depth: 9.61
Language: English
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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Business General